Usually sporting events are a time for advertisers to jump on the bandwagon and showcase all the hard work that have put forth this season. It is no secret that major sporting events like the Superbowl, NCAA championships and Playoffs are the prime time for advertising to take place. And unlike other times, the viewers watching these events usually look forward to seeing the creative advertisements as entertainment.
If you are any type of a sports fan, it’s hard not to notice the hype that comes with the Masters golf major event in Augusta, GA that is taking place right now. Lucky for me, I will be a first time attendee of the tournament this weekend but have had a few people give me insight into what to expect, and it was, well not what I was expecting at all.
The Masters, unlike any other sporting event, Is an advertisement free environment. When you order a Beer there is no Coors Light or Shiner or Dos Equis, instead you order a Light, Domestic, or Imported Beer all on tap in a non advertised cup. The sandwiches are still $2 like back in the olden days and no one knows where the food and snacks are catered from.
Interesting enough, no phones or cameras are allowed on the premises at all, and attempting to bring one in will cause you to lose your pass for the entire weekend. Even several players tweeted earlier this week that when they arrived in Augusta their phones were going off but thanked fans for their constant support. The only way to find out about the tournament is the news flowing from the PGA, ESPN and other news stations. After the whirlwind of projects and tests and the craziness life has brought me these last couple of weeks, A step into the past where I don’t have to have my phone attached to me at every second sounds like the perfect getaway weekend.
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