After the completion of my Advertising Media project this morning, a weight has finally been lifted off of my shoulders after weeks of preparation and long group meetings, but I still seem to have the media mentality. One of the first articles that grabbed my attention when looking for inspiration to blog about was the inefficiency of advertising on Facebook compared to Twitter, yet Facebook is about to be valued at $100 billion after it’s IPO and Twitter is nowhere close to this step. After a month of extensive research about media outlets and advertisements, I wish this article would have come out a little earlier. It could have been quite helpful about 24 hours ago!
Interesting enough, seems like the big guy, Facebook, is taking some lessons from its little friend, Twitter. Twitter’s advertisements seem to have a much higher click through rate than Facebook because of their ability to integrate brands into user’s twitter feeds instead of having them off to the side like Facebook. Lets be honest…any person who has been using the internet longer than a couple weeks automatically knows not to pay attention to the right hand side full of advertisments.
From what the article reports, advertisements in a person’s newsfeed could be in the near future, so warning now: Enjoy the advertisement-free zone while you can!
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